British Vogue December 2017 Cover featuring Adwoa Aboah

The appointment of Edward Enninful as the editor-in-chief of British Vogue took the fashion industry by storm, and yesterday after the reveal of Enninful's debut cover at the helm of British Vogue ... the storm occurred once more.

The December 2017 cover - Enninful's first cover for British Vogue - featured model and activist Adwoa Aboah photographed by Steven Meisel. The styling is what really caught my attention as it strongly refers to beauty and fashion trends from the 70's era - something I am very much fond of. Marc Jacobs beauty was clearly visible with the excessive use of color for a December cover: blues, greens and bold glossy red lips all at once. I spent some time this morning reading the hashtag #NewVogue ... only to find many instagram users comparing the cover to #OldVogue covers, arguing that there is nothing new about it ... in fact, many believe it to be quite old-fashioned due to its strong resemblance to 70's style. 

My take on this is slightly different ...

The editor-in-chief of British Vogue Edward Enninful hopes to portray a political message with his first issue, and not just a fashion statement. I haven't seen this much power play in a fashion magazine cover since the days of Diana Vreeland, who dared to do things differently. Enninful listed some powerful names in today's culture and arts scene ... including Kate Moss, Christopher Bailey (who recently announced his departure from Burberry after 17 years with the brand), and Sadiq Khan - who's political profile caused controversy in the UK. I love this .. I don't see a reference of today's hottest trends on the cover, which is highly unexpected for a fashion magazine in our day today. 

Choosing Adwoa Aboah as the cover star certainly promotes the idea of diversity in fashion, as she is a mixed-race british model and activist who is actively supporting women's rights - a movement that speaks now! It seems like diversity and moving forward with today's political and cultural issues is in Eduard Enninful's mind. I look forward to seeing whats inside the issue, and what's next :)

I believe that Edward Enninful is working to move forward with fashion, not backwards ... unlike what many have already criticized. The cover is beautiful, beautifully styled and very carefully selected.